Social Media & Me - 1Q2019
The 1Q2019’s Social Media activity results were mixed. My primary blog did not reach it’s targeted impressions during any month of the quarter. My primary Twitter account exceed targeted goals with ease in every month. The other measure of influence -- how well I provide a platform for advertisers, remained unchanged for the entire quarter at $16.75.Japanese & Chinese Terminology Tweets
A daily vocabulary card tweet was issued each day of the quarter. I expect that the consecutive day streak of vocabulary card tweets will be broken in April 2019.New flashcards will be created and tweeted on an ad hoc basis, and prepended to the next wave of daily consecutive tweets. The next wave begins 18 October 2019 and will continue through March 2020.
Instagram
The size of my Instagram following began 1Q2019 with 2,332 followers on Instagram. The quarter ended with 2,289 followers.
YouTube
No videos were posted in 1Q.
Blogger
Comparison Period
Visits
Change in Site Visits Pct change to match 1Q2019 traffic
1Q2019
2,849
-
1Q2018
5,141
-44.6%
1Q2017
7,061
-64.8%
For 2019 I have a several ideas for Special Issues to add to my regular monthly language postings.
Comparison Period
|
Visits
|
Change in Site Visits Pct change to match 1Q2019 traffic
|
1Q2019
|
2,849
|
-
|
1Q2018
|
5,141
|
-44.6%
|
1Q2017
|
7,061
|
-64.8%
|
- Top 10 most frequently appearing characters in the main vocabulary.
- Cumulative 2014-2018 Tech & telecom, culture corner, & finance terms. That’s 8 Special Issues on these 4 sub-topics. 4 topics X 2 languages = 8 Special Issues
- Special subtopic editions such as (i) Industry names in Chinese, (ii) software terms, (iii) STEM & chemicals, (iv) banking terms, (v) stocks, (vi) central banker terms -- a catch all for finance terms.
- Each of these Special Editions would be accompanied by a listing of all the year’s TTFM posts
End Times for Vocabulary Blogging
Because my blog did not reach its traffic targets 1Q2019 and that I plan on 1 January 2022, starting in 2Q2019 I will publish new posts in April, June, August, October, and December. Each of these month’s will have a new Japanese vocabulary set and a new Chinese vocabulary set. Special edition blog postings will be delivered on an irregular basis.If my average monthly blog impressions for April 2019 to December 2019 is below 2,000/month, then in 2020 I will begin posting vocabulary liston a quarterly basis in 2020.
The point of it All
My Kred score increased from 719/6 at the start of the quarter to 724/6 at the end of the quarter.
2019 KPI Targets
Goals
● Monthly 17,400+ Twitter Impressions
● Grow Twitter followers to 675 while increasing the ratio of Followers-to-Following to 1.9.
● Monthly 2,000+ impressions for the Tech Telecom Marketing & Finance blogger
● Create & post on YouTube 5 East Asian Language learning videos
● Create & post on YouTube 5 other times
2019 Monthly Targets
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
17.4K+ Tweet Impressions
46.5k
22.8k
37.7k
Twitter Followers (675)
645
647
640
Twitter Followers::Followed (>1.9)
1.82
1.84
1.84
Blog 2K+ Impressions
1,321
682
846
2019 Cumulative Targets
1
2
3
4
5
6
7
8
9
10
10 Video posted
2019 Monthly Targets
|
Jan
|
Feb
|
Mar
|
Apr
|
May
|
Jun
|
Jul
|
Aug
|
Sep
|
Oct
|
Nov
|
Dec
|
17.4K+ Tweet Impressions
|
46.5k
|
22.8k
|
37.7k
| |||||||||
Twitter Followers (675)
|
645
|
647
|
640
| |||||||||
Twitter Followers::Followed (>1.9)
|
1.82
|
1.84
|
1.84
| |||||||||
Blog 2K+ Impressions
|
1,321
|
682
|
846
| |||||||||
2019 Cumulative Targets
|
1
|
2
|
3
|
4
|
5
|
6
|
7
|
8
|
9
|
10
| ||
10 Video posted
|
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