Socia Marketing MOOC and me 2020

The Northwestern Social Marketing Coursera class

As part of a class exercise to become more professionally social, the class has an assignment regarding who I target with my social media activity.

Here's the questions and answers:

Part I: High-Value Market

Define the high-value market you want to develop. Be specific – define them as clearly as you can. This should include:

• The industry or area of focus
• Title or description of the targeted individuals
• An explanation of why they are your high-value market
• Geography: You may want to focus on a country or a specific area, or perhaps you just want to examine your current city or even a hyper-local market.

The high-value market space, which I am pursuing, are individuals at telecommunications service providers with an emphasis on East Asia. The targeted individuals are in network operations, marketing, and finance of their companies. An affiliated set of individuals will be people, who like me, work at telecommunications equipment providers selling to individuals at the telecommunications service providers. The market is important, because it would raise my profile in the markets in which I have done business development, which adds to my authenticity and authority on subject matter.

Part II: Topics

Identify several (3-4) topics you think would be of great interest to this high-value market. Consider:

•  Hypotheses about what concerns them
•  What topics is your high-value market likely discussing in social or at conferences?

The target is concerned with technologies, marketing and finance allied with telecommunications. Drilling down a level these topics subdivide into #fintech, the introduction of #5G and Internet of Thing (#IoT), activities at mobile service providers, and aligned science and technology.

The general hypotheses is If the topic might affect how telecommunications is performed or marketed, then it is of interest to this audience.

Part III: Locate Your High-Value Market on Social

Create a hypothesis about where your high-value market is engaging in social.

•  Are they on social networking sites or in virtual communities?
• Do they watch videos or listen to audio content? 
• What do they read? 
•  What sites might they get involved with professionally?

• This audience gets involved on the social networking sites of LinkedIn, Twitter, and Weibo.
•  Deeper conversations occur on virtual communities at the news aggregation sites of telecoms.com, mobileworldlive.com, and telecomtv.com.
•  In addition to the reading materials from these communities, additional materials are found in the NTT Technical Review, South China Morning Post, the Bangkok Post, Nikkei Asian Review, the Australian Financial Review, and the Financial Times.
•  Audiovisual information is consumed from Mobile Telecommunications providers’ YouTube channels, telecomtv.com, and the IEEE and Analyst Mason podcasts.