Me & Social Media - September 2018

Social Media & Me - September 2018
September 2018’s Social Media activity results remained well below targeted levels, but there has been some improvements over the preceding months. The bullet pointed highlights are
  • Twitter targets was reached in September.
  • Blogger traffic remains anemic.
The other measure of influence -- how well I provide a platform for advertisers, increased to $15.68 by the end of the month.

Twitter

September 2018 began with 641 followers and ended with 647 followers. At the end of September I was following 360 accounts. 42 tweets in September 2018 tweets generated 19.4K impressions.

Tweet Categories

Japanese & Chinese Terminology Tweets

Several more vocabulary flashcards were created during the month. Their creation and tweeting did not appear to help generate more traffic to my blog posts.

The new flashcards are being used to build a November to mid-March tweet list. Presently, I see that I will be able to have a November 1 to March 15 daily tweet series.
Instagram
The size of my Instagram following ended September 2018 with 2,372 followers. My feed averaged a little better of one photo a day. I continue to see small scale attrition in the number of followers.
YouTube
No videos were posted in September.

Blogger

My Blogger postings drew 450 during September 2018
Comparison Period
Visits
Change in Site Visits
Last Month
539
-16.5%
Same Month 1 year ago
1,382
-67.7%
Same Month 2 years ago
2,419
-81.4%
For late 2018 I have a several ideas for Special Issues to add to my regular monthly language postings.
  • 2017 Top 10 most frequently appearing characters in the main vocabulary.
  • Cumulative 2017 Tech & telecom, culture corner, & finance terms. 
That’s 8 Special Issues on these 4 sub-topics. 4 topics X 2 languages = 8 Special Issues

Special subtopic editions such as (i) Industry names in Chinese, (ii) software terms, (iii) STEM & chemicals, (iv) banking terms, (v) stocks, (vi) central banker terms -- a catch all for finance terms.
Each of these Special Editions would be accompanied by a listing of all the year’s TTFM posts

The point of it All

My Kred score’s influence score increased in September 2018 by 1 point to 715/6.
2018 KPI Targets

Goals

  1. Monthly 17,200+ Twitter Impressions 
  2. Grow Twitter followers to 700 while increasing the ratio of Followers-to-Following from 1.8.
  3. Monthly 2,001+ impressions for the Tech Telecom Marketing & Finance blogger 
  4. Continue the 1 or more Instagram posts/day.
  5. Create & post on YouTube 10 East Asian Language learning videos. 
  6. Create & post on YouTube 10 times
  7. Reach a Klout score of 60 during 2018. A non-KPI is to track my kred score along with the Klout score and what the correlation.
2017 Monthly Targets
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
17.2K+ Tweet Impressions
21.6K
16K
16.2K
20.1K
25K
14.4k
14.4k
14.6K
19.4K



Twitter Followers (700)
603
617
620
626
627
631
636
641
647



Twitter Followers::Followed (>1.8)
1.76
1.79
1.78
1.76
1.81

1.79
1.81
1.80



Blog 2K+ Impressions
1998
2,051
1092
1054
526
532
445
539
450



Instagram 1 or more posts/day
OK
OK
OK
OK
OK
OK
OK
OK
OK



Klout Score (Target: 63)
53.44
53.66
52.92
52.93
Not Applicable
Kred Score
705/6
708/6
710/6
709/6
710/6
7xx/6
713/6
714/6
715/6



2018 Cumulative Targets
1
2
3
4
5
6
7
8
9
10


10 Video posted












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