Me and Social Media - August 2018

Social Media & Me - August 2018
August 2018’s Social Media activity results were well below targeted levels.. The bullet pointed highlights are
  • Twitter targets were not reached in either month.
  • Blogger traffic improved over the last three months and remain well below target number of impressions.
The other measure of influence -- how well I provide a platform for advertisers, was unchanged since the end of July.

Twitter

August 2018 began with 636 followers and ended with 641 followers. At the end of August I was following 354 accounts. 38 tweets in August 2018 tweets generated 14.6K impressions, which is 200 more impressions on the same number of tweets in the same number of days as July 2018.
Tweet Categories

Japanese & Chinese Terminology Tweets

Several more vocabulary flashcards were created over the past 2 months. Their creation and tweeting did not appear to help generate more traffic to my blog posts.

The new flashcards are being used to build a November tweet list. Presently, I see that I will be able to have a November 1 to February 28 daily tweet series.

Instagram
The size of my Instagram following ended August 2018 with 2,374 followers. My feed averaged a little better of one photo a day. I continue to see small scale attrition in the number of followers.

Based on low like numbers, I have found my Instagram followers do not have interests with statues.
What my Instagram Audience Likes
Likes
Not as well liked
Bonsai, brightly lit- Artsy bonsai photography
- Long range grouping of bonsais; close range groupings are fine.
- Statues
- Furniture
I determine subject matter “Like” as what my followers regularly provide over 100+ likes for that content type.
YouTube
No videos were posted in June or July.

Blogger

My Blogger postings drew 539 during August 2018
Comparison Period
Visits
Change in Site Visits
Last Month
445
+21.1%
Same Month 1 year ago
1,827
-75.6%
Same Month 2 years ago
2,407
-81.5%
So…. WhooHoo that’s a huge percentage leap over the last month and a small absolute count of only 94 more visits. While the 1- and 2-year declines are significant.

For mid-2018 I have a several ideas for Special Issues to add to my regular monthly language postings.

2017 Top 10 most frequently appearing characters in the main vocabulary.

Cumulative 2017 Tech & telecom, culture corner, & finance terms. That’s 8 Special Issues on these 4 sub-topics. 4 topics X 2 languages = 8 Special Issues

Special subtopic editions such as (i) Industry names in Chinese, (ii) software terms, (iii) STEM & chemicals, (iv) banking terms, (v) stocks, (vi) central banker terms -- a catch all for finance terms.

Each of these Special Editions would be accompanied by a listing of all the year’s TTFM posts
During August 2018 I published my first special edition on industry names in Chinese!

The point of it All

My Kred score’s influence score increased in August 2018 by 1 point to 714/6.
2018 KPI Targets

Goals

  1. Monthly 17,200+ Twitter Impressions 
  2. Grow Twitter followers to 700 while increasing the ratio of Followers-to-Following from 1.8.
  3. Monthly 2,001+ impressions for the Tech Telecom Marketing & Finance blogger 
  4. Continue the 1 or more Instagram posts/day. Along with the Non-KPI of hitting 2K followers on Instagram during 2017. To reach such a goal around 2 accounts/day would need to follow me.
  5. Create & post on YouTube 10 East Asian Language learning videos. 
  6. Create & post on YouTube 10 times 
  7. Reach a Klout score of 60 during 2018. A non-KPI is to track my kred score along with the Klout score and what the correlation.
    2017 Monthly Targets
    Jan
    Feb
    Mar
    Apr
    May
    Jun
    Jul
    Aug
    Sep
    Oct
    Nov
    Dec
    17.2K+ Tweet Impressions
    21.6K
    16K
    16.2K
    20.1K
    25K
    14.4k
    		14.4k14.6K





    Twitter Followers (700)
    603
    617
    620
    626
    627
    631
    636
    641




    Twitter Followers::Followed (>1.8)
    1.76
    1.79
    1.78
    1.76
    1.81

    1.79
    1.81




    Blog 2K+ Impressions
    1998
    2,051
    1092
    1054
    526
    532
    445
    539




    Instagram 1 or more posts/day
    OK
    OK
    OK
    OK
    OK
    OK
    OK
    OK




    Klout Score (Target: 63)
    53.44
    53.66
    52.92
    52.93
    Not Applicable
    Kred Score
    705/6
    708/6
    710/6
    709/6
    710/6
    7xx/6
    713/6
    714/6




    2018 Cumulative Targets
    1
    2
    3
    4
    5
    6
    7
    8
    9
    10


    10 Video posted












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