Social Media & Me - June/July 2018
June & July 2018’s Social Media activity targets results significantly under performed. The bullet pointed highlights are- Twitter targets were not reached in either month.
- Blogger traffic fell rose a litter from May to June, but May’s impressions total was so low that June’s blog impression remained far below target. July’s total impressions declined slightly from the June total.
- The other measure of influence -- how well I provide a platform for advertisers, I see that my life-long Adsense earnings to US$14.53.
Tweet Categories
Japanese & Chinese Terminology Tweets
Several more vocabulary flashcards were created over the past 2 months. Their creation and tweeting did not appear to help generate more traffic to my blog posts.
The new flashcards are being used to build a November tweet list. Presently, I see that I will be able to have a November 1 to February 28 daily tweet series.
Follow Me At
Instagram
The size of my Instagram following ended July 2018 with 2,385 followers. My feed averaged a little better of one photo a day. I’m seeing a longer term secular peak in the number of Instagram followers. After peaking just over 2,400 followers, my account has drifted above and below the 2,390 mark for the past two months.
Based on low like numbers, I have found my Instagram followers do not have interests with statues.
What my Instagram Audience Likes
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Likes
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Not as well liked
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I determine subject matter “Like” as what my followers regularly provide over 100+ likes for that content type.
YouTube
No videos were posted in June or July.
Blogger
Comparison Period
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Visits
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Change in Site Visits
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Last Month
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532
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-16.3
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Same Month 1 year ago
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1,637
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-72.8%
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Same Month 2 years ago
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2,890
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-81.6%
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Ouch, that looks like bad, when my objective is “to have more views”.
For mid-2018 I have a several ideas for Special Issues to add to my regular monthly language postings.
- 2017 Top 10 most frequently appearing characters in the main vocabulary.
- Cumulative 2017 Tech & telecom, culture corner, & finance terms. That’s 8 Special Issues on these 4 sub-topics. 4 topics X 2 languages = 8 Special Issues
- Special subtopic editions such as (i) Industry names in Chinese, (ii) software terms, (iii) STEM & chemicals, (iv) banking terms, (v) stocks, (vi) central banker terms -- a catch all for finance terms.
The point of it All
My Kred score, a second social media influence measurement tool, increased in July 2018 to 713/6.
2018 KPI Targets
Goals
- Monthly 17,200+ Twitter Impressions
- Grow Twitter followers to 700 while increasing the ratio of Followers-to-Following from 1.8.
- Monthly 2,001+ impressions for the Tech Telecom Marketing & Finance blogger
- Continue the 1 or more Instagram posts/day.
- Create & post on YouTube 10 East Asian Language learning videos.
- Create & post on YouTube 10 times
Reach a Klout score of 60 during 2018. A non-KPI is to track my kred score along with the Klout score and what the correlation.
2017 Monthly Targets
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Jan
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Feb
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Mar
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Apr
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May
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Jun
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Jul
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Aug
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Sep
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Oct
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Nov
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Dec
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17.2K+ Tweet Impressions
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21.6K
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16K
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16.2K
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20.1K
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25K
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14.4k
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14.4k
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Twitter Followers (700)
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603
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617
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620
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626
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627
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631
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636
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Twitter Followers::Followed (>1.8)
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1.76
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1.79
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1.78
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1.76
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1.81
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1.79
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Blog 2K+ Impressions
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1998
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2,051
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1092
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1054
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526
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532
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445
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Instagram 1 or more posts/day
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OK
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OK
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OK
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OK
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OK
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OK
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OK
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Klout Score (Target: 63)
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53.44
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53.66
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52.92
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52.93
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Not Applicable
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Kred Score
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705/6
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708/6
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710/6
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709/6
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710/6
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7xx/6
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713/6
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2018 Cumulative Targets
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1
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2
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3
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4
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5
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6
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7
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8
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9
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10
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10 Video posted
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