Me & Social Media - May 2018

Social Media & Me - May 2018
May 2018’s Social Media activity targets results were poor. The bullet pointed highlights are
  • Twitter target exceeded
  • Blogger traffic fell dramatically during May 2018
  • Klout scoring discontinued.
The other measure of influence -- how well I provide a platform for advertisers, I see that my life-long Adsense earnings to US$14.09.

Twitter

May 2018 began with 626 followers and ended with 627 followers. At month end I was following 347 accounts. 55 tweets in May 2018 tweets generated 25K impressions.

To hit a year end target of 700 followers, I am 14.7 followers behind a linear monthly pace to reach the target.
Tweet Categories

Japanese & Chinese Terminology Tweets

May 2018 had very few vocabulary flashcards. The lack of tweets redirecting users to the blog site may the reason for the loss of traffic to the blog site for May 2018.

Instagram
The size of my Instagram following ended May 2018 with 2,387 followers. My feed averaged a little better of one photo a day. The secular peak in the number of followers I have continued in May 2018. There was a net month-over-month drop.

Based on low like numbers, I have found my Instagram followers do not have interests with statues.
What my Instagram Audience Likes
Likes
Not as well liked
  • Bonsai, brightly lit
  • Artsy bonsai photography 
  • Long range grouping of bonsais; close range groupings are fine. 
  • Statues 
  • Furniture
I determine subject matter “Like” as what my followers regularly provide over 100+ likes for that content type.
YouTube
No videos were posted in May.

Blogger

My Blogger postings drew 526 during  May 2018
Comparison Period
Visits
Change in Site Visits
Last Month
1,054
-50.1%
Same Month 1 year ago
2,552
-79.4%
Same Month 2 years ago
2,795
-81.2%

Ouch, that looks like bad, when my objective is “to have more views”.

For mid-2018 I have a several ideas for Special Issues to add to my regular monthly language postings.

2017 Top 10 most frequently appearing characters in the main vocabulary.

Cumulative 2017 Tech & telecom, culture corner, & finance terms. That’s 8 Special Issues on these 4 sub-topics. 4 topics X 2 languages = 8 Special Issues and Special subtopic editions such as (i) Industry names in Chinese, (ii) software terms, (iii) STEM & chemicals, (iv) banking terms, (v) stocks, (vi) central banker terms -- a catch all for finance terms.

Each of these Special Editions would be accompanied by a listing of all the year’s TTFM posts

The point of it All

The point of all this social media activity is to raise my professional profile. My 2018 target was a Klout Score of 60+. Now that Klout has ceased operations, I no longer have such a goal.

My Kred score, a second social media influence measurement tool, increased in May 2017 to 719/6.
2018 KPI Targets

Goals

  1. Monthly 17,200+ Twitter Impressions 
  2. Grow Twitter followers to 700 while increasing the ratio of Followers-to-Following from 1.8.
  3. Monthly 2,001+ impressions for the Tech Telecom Marketing & Finance blogger 
  4. Continue the 1 or more Instagram posts/day. Along with the Non-KPI of hitting 2K followers on Instagram during 2017. To reach such a goal around 2 accounts/day would need to follow me. 
  5. Create & post on YouTube 10 East Asian Language learning videos. 
  6. Create & post on YouTube 10 times
2017 Monthly Targets
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
17.2K+ Tweet Impressions
21.6K
16K
16.2K
20.1K
25K







Twitter Followers (700)
603
617
620
626
627







Twitter Followers::Followed (>1.8)
1.76
1.79
1.78
1.76
1.81







Blog 2K+ Impressions
1998
2,051
1092
1054
526







Instagram 1 or more posts/day
OK
OK
OK
OK
OK







Klout Score (Target: 63)
53.44
53.66
52.92
52.93
Not Applicable
Kred Score
705/6
708/6
710/6
709/6
710/6







2017 Cumulative Targets
1
2
3
4
5
6
7
8
9
10


10 Video posted












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A few more links


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