Social Media & Me - March 2018
March 2018’s Social Media activity targets results were poort. The bullet pointed highlights are
- Twitter target missed
- Blogger target missed
- Klout score fell
The other measure of influence -- how well I provide a platform for advertisers, I see that my life-long Adsense earnings increased by 3¢ to US$13.10.
Twitter
March 2018 began with 617 followers and ended with 620 followers. At month end I was following 349 accounts. 68 tweets in March 2018 tweets generated 16.2K impressions.
Tweet Categories
Tweet Categories
Japanese & Chinese Terminology Tweets
March 2018 demonstrated the contrapositive result that more vocabulary flashcard tweets generates more traffic to the blog. So, my April 2018 experiment will be a mini-wave of cards focused at the end of the month.If the April test is successful, I will follow a pattern of back loading each month May-October 2018 with new vocabulary cards. In November 2018, I would prepend new terms onto the next big wave.
My next big wave of late November to March begins returns for year 3 of postings in November.
Instagram
The size of my Instagram following ended February 2018 with 2,391. My feed had least 3 posts every 2 days over the month. Based on low like numbers, I have found my Instagram followers do not have interests with statues.
What my Instagram Audience Likes
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Likes
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Not as well liked
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I determine subject matter “Like” as what my followers regularly provide over 100+ likes for that content type.
YouTube
YouTube
No videos were posted in March.
Blogger
Comparison Period
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Visits
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Change in Site Visits
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Last Month
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2,051
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-46.8&
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Same Month 1 year ago
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2,324
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-53.0%
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Same Month 2 years ago
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1,493
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-26.9%
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Ouch, that looks like bad, if my objective is to have more views.
For mid-2018 I have a several ideas for Special Issues to add to my regular monthly language postings.
- 2017 Top 10 most frequently appearing characters in the main vocabulary.
- Cumulative 2017 Tech & telecom, culture corner, & finance terms. That’s 8 Special Issues on these 4 sub-topics. 4 topics X 2 languages = 8 Special Issues
- Special subtopic editions such as (i) Industry names in Chinese, (ii) software terms, (iii) chemicals, (iv) banking terms, (v) stocks, (vi) central banker terms -- a catch all for finance terms.
Each of these Special Editions would be accompanied by a listing of all the year’s TTFM posts
The point of it All
The point of all this social media activity is to raise my professional profile. My 2018 target is a Klout Score of 60+. My Klout score decreased to 53.44 from 52.92 over the month of March.In what I still find odd is that my Kred score, a second social media influence measurement tool, continued to increased in March 2017 to 710/6
2018 KPI Targets
Goals
- Monthly 17,200+ Twitter Impressions
- Grow Twitter followers to 700 while increasing the ratio of Followers-to-Following from 1.8.
- Monthly 2,001+ impressions for the Tech Telecom Marketing & Finance blogger
- Continue the 1 or more Instagram posts/day.
Along with the Non-KPI of hitting 2.5K followers on Instagram during 2017. - Create & post on YouTube 10 East Asian Language learning videos.
- Create & post on YouTube 10 times
- Reach a Klout score of 60 during 2018.
A non-KPI is to track my kred score along with the Klout score and what the correlation might be.
2017 Monthly Targets
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Jan
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Feb
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Mar
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Apr
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May
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Jun
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Jul
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Aug
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Sep
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Oct
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Nov
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Dec
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17.2K+ Tweet Impressions
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21.6K
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16K
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16.2K
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Twitter Followers (700)
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603
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617
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620
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Twitter Followers::Followed (>1.8)
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1.76
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1.79
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1.78
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Blog 2K+ Impressions
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1998
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2,051
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1092
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Instagram 1 or more posts/day
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OK
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OK
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OK
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Klout Score (Target: 63)
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53.44
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53.66
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52.92
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Kred Score
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705/6
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708/6
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710/6
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2017 Cumulative Targets
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1
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2
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3
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4
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5
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6
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7
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8
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9
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10
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10 Video posted
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