Me & Social Media - February 2018

Social Media & Me - February 2018
February 2018’s Social Media activity targets results were mixed. The bullet pointed highlights are
  • Twitter missed its target by one-seventeenth 
  • Blogger target hit 
  • Klout score increased 
The other measure of influence -- how well I provide a platform for advertisers, I see that my life-long Adsense earnings increased by 2¢ to US$13.07.

Twitter

February 2018 began with 603 followers and ended with 617 followers. At month end I was following 345 accounts. 91 tweets in February 2018 tweets generated 16K impressions.
Tweet Categories

Japanese & Chinese Terminology Tweets

The 6th wave of daily vocabulary card tweets began on 2 December 2017 and continues through to 8 March 2018. New material will be added to the end of the wave for the purpose of extending the duration of the wave and continued twitter & blogger traffic. The second full month of this does seem to drive traffic to the blog posts cited with the tweet.

The hypothesis will be tested as I will eventually not have new vocabulary cards for a day in March. If the hypothesis holds traffic to the blog will drop in March once the tweets end.

The tweets of pre-existing materials are scheduled to repeat in 2018, 2019, and 2020. New 2018 material will repeat in 2018-2022. The eventual goal is that in 2022, I will have 2 tweets of vocabulary for the entire year.

Wave #7 will begin 90 days after I make the first vocabulary card. New cards will be pre-pended to schedule until the newest card is published via twitter. Afterwards, I will post-pend to the schedule in an attempt to create the longest string of consecutive daily postings. This may create room for wave #8 in September/October before the big wave of late November to March begins returns for year 3 of postings.
Instagram
The size of my Instagram following ended February 2018 with 2,391. My feed had least 3 posts every 2 days over the month. Based on low like numbers, I have found my Instagram followers do not have interests with statues.
What my Instagram Audience Likes
Likes
Not as well liked
  1. Bonsai, brightly lit
  1. Artsy bonsai photography
  2. Long range grouping of bonsais; close range groupings are fine.
  3. Statues
I determine subject matter “Like” as what my followers regularly provide over 100+ likes for that content type.
YouTube
No videos were posted in February.

Blogger

My Blogger postings drew 2,051 during  February 2018
Comparison Period
Visits
Change in Site Visits
Last Month
1,998
+2.7%
Same Month 1 year ago
2,308
-11.1%
Same Month 2 years ago
2,019
+1.6%
For early 2018 I have a several ideas for Special Issues to add to my regular monthly language postings.
  • 2017 Top 10 most frequently appearing characters in the main vocabulary.
  • Cumulative 2017 Tech & telecom, culture corner, & finance terms. That’s 8 Special Issues on these 4 sub-topics. 4 topics X 2 languages = 8 Special Issues
  • Special subtopic editions such as (i) Industry names in Chinese, (ii) software terms, (iii) chemicals, (iv) banking terms, (v) stocks, (vi) central banker terms -- a catch all for finance terms. 
Each of these Special Editions would be accompanied by a listing of all the year’s TTFM posts

The point of it All

The point of all this social media activity is to raise my professional profile. My 2018 target is a Klout Score of 60+. My Klout score increased to 53.66 from 53.44 over the month of February.

In what I still find odd is that my Kred score, a second social media influence measurement tool, continued to increased in February 2017 to 708/6
2018 KPI Targets

Goals

  1. Monthly 17,200+ Twitter Impressions 
  2. Grow Twitter followers to 700 while increasing the ratio of Followers-to-Following from 1.8.
  3. Monthly 2,001+ impressions for the Tech Telecom Marketing & Finance blogger 
  4. Continue the 1 or more Instagram posts/day. Along with the Non-KPI of hitting 2K followers on Instagram during 2017. To reach such a goal around 2 accounts/day would need to follow me. 
  5. Create & post on YouTube 10 East Asian Language learning videos. 
  6. Create & post on YouTube 10 times 
Reach a Klout score of 60 during 2018. A non-KPI is to track my kred score along with the Klout score and what the correlation.
2017 Monthly Targets
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
17.2K+ Tweet Impressions
21.6K
16K










Twitter Followers
(700)
603
617










Twitter Followers::Followed
(>1.8)
1.76
1.79










Blog 2K+ Impressions
1998
2,051










Instagram 1 or more posts/day
OK
OK










Klout Score (Target: 63)
53.44
53.66










Kred Score
705/6
708/6










2017 Cumulative Targets
1
2
3
4
5
6
7
8
9
10


10 Video posted

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