Social Media & Me - January 2018
January 2018’s Social Media activity targets were better than many recent months.
The bullet pointed highlights are
- Twitter target hit
- Blogger target missed by 0.001%.
- Klout score dropped
The other measure of influence -- how well I provide a platform for advertisers, I see that my life-long Adsense earnings increased by 10¢ to US$13.05. So, there is one positive result for the month.
Twitter
January 2018 began with 597 followers and ended with 603 followers. At month end I was following 343 accounts. 94 tweets in January 2018 tweets generated 21.6K impressions.
Tweet Categories
Tweet Categories
Japanese & Chinese Terminology Tweets
T
he 6th wave of daily vocabulary card tweets began on 2 December 2017 and continues through to 2 March 2018. New material will be added to the end of the wave for the purpose of extending the duration of the wave and continued twitter & blogger traffic. The first month of this does seem to drive traffic to the blog posts cited with the tweet.
The tweets of pre-existing materials are scheduled to repeat in 2018, 2019, and 2020. New 2018 material will repeat in 2018-2022.
he 6th wave of daily vocabulary card tweets began on 2 December 2017 and continues through to 2 March 2018. New material will be added to the end of the wave for the purpose of extending the duration of the wave and continued twitter & blogger traffic. The first month of this does seem to drive traffic to the blog posts cited with the tweet.
The tweets of pre-existing materials are scheduled to repeat in 2018, 2019, and 2020. New 2018 material will repeat in 2018-2022.
The size of my Instagram following ended January 2018 with 2,380. My feed had least 3 posts every 2 days over the month. Based on low like numbers, I have found my Instagram followers do not have interests with statues.
What my Instagram Audience Likes
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Likes
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Not as well liked
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I determine subject matter “Like” as what my followers regularly provide over 100+ likes for that content type.
YouTube
No videos were posted in January.
Blogger
Comparison Period
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Visits
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Change in Site Visits
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Last Month
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1,607
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+24.3%
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Same Month 1 year ago
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2,429
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-17.7%
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Same Month 2 years ago
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2,601
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-23.2%
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For early 2018 I have a several ideas for Special Issues to add to my regular monthly language postings.
2017 Top 10 most frequently appearing characters in the main vocabulary.
Cumulative 2017 Tech, telecom, culture corner, & finance terms. That’s 8 Special Issues on these 4 sub-topics. 4 topics X 2 languages = 8 Special Issues
Special subtopic editions such as (i) Industry names in Chinese, (ii) software terms, (iii) chemicals, (iv) banking terms, (v) stocks, (vi) central banker terms -- a catch all for finance terms.
Each of these Special Editions would be accompanied by a listing of all the year’s TTFM posts
The point of it All
The point of all this social media activity is to raise my professional profile. My 2018 target is a Klout Score of 60+. My Klout score dropped to 53.44 at the end of January from 55.53 on 30 December 2017.
In what I still find odd is that my Kred score, a second social media influence measurement too, continued to increased in January 2017 to 705/6
2018 KPI Targets
Goals
Monthly 17,200+ Twitter Impressions
Grow Twitter followers to 700 while increasing the ratio of Followers-to-Following from 1.8.
Monthly 2,001+ impressions for the Tech Telecom Marketing & Finance blogger
Continue the 1 or more Instagram posts/day. Along with the Non-KPI of hitting 2K followers on Instagram during 2017. To reach such a goal around 2 accounts/day would need to follow me.
Create & post on YouTube 10 East Asian Language learning videos.
Create & post on YouTube 10 times
Reach a Klout score of 60 during 2018. A non-KPI is to track my kred score along with the Klout score and what the correlation.
2017 Monthly Targets
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Jan
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Feb
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Mar
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Apr
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May
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Jun
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Jul
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Aug
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Sep
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Oct
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Nov
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Dec
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17.2K+ Tweet Impressions
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21.6K
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Twitter Followers
(700) |
603
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Twitter Followers::Followed
(>1.8) |
1.76
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Blog 2K+ Impressions
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1998
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Instagram 1 or more posts/day
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OK
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Klout Score (Target: 63)
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53.44
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Kred Score
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705/6
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2017 Cumulative Targets
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1
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2
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3
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4
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5
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6
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7
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8
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9
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10
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10 Video posted
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