Social Media & Me - December 2017
December 2017’s Social Media activity targets were missed. The month saw a collapse in Twitter impressions and blog post impressions.The bullet pointed highlights are
- Twitter impressions missed their target by a wide margin, but were better than the last few months
- Blogger impressions did not make their targeted goal by a wide margin
- My Klout score collapsed further -- I think it is due to a drop in likes on Instagram
The other measure of influence -- how well I provide a platform for advertisers, I see that my life-long Adsense earnings increased by 10¢ to US$13.05. So, there is one positive result for the month.
Twitter
December 2017 began with 580 followers and ended with 597 followers. At month end I was following 349 accounts. 75 tweets in December 2017 tweets generated 15.4 K impressions.
Tweet Categories
Japanese & Chinese Terminology Tweets
The 6th wave of language e-flashcards has begun.
The 6th wave is presently schedule to begin 2 December 2017 and continues through to 26 February 2018. New material will be added to the end of the wave for the purpose of extending the duration of the wave and continued twitter & blogger traffic. The first month of this does seem to drive traffic to the blog posts cited with the tweet.
The tweets of pre-existing materials are scheduled to repeat in 2018, 2019, and 2020. New 2018 material will repeat in 2018-2022.
The size of my Instagram following ended December 2017 with 2,323. My feed had least 3 posts every 2 days over the month. Based on low like numbers, I have found my Instagram followers do not have interests with statues.
What my Instagram Audience Likes
| |
Likes
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Not as well liked
|
|
|
I determine subject matter “Like” as what my followers regularly provide over 100+ likes for that content type.
YouTube
No videos were posted in November. I am electing to cease the intent of posting my YouTube videos in 2017, so that I may post more in 2018. That means doing some work in 2017 and waiting until 2018 to push out the information.
Blogger
My Blogger postings drew 1,607 visits December 2017
Comparison Period
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Visits
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Change in Site Visits
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Last Month
|
951
|
+69.0%
|
Same Month 1 year ago
|
1,711
| -6.1% |
Same Month 2 years ago
|
1,717
|
-6.4%
|
For early 2018 I have a several ideas for Special Issues to add to my regular monthly language postings.
- 2017 Top 10 most frequently appearing characters in the main vocabulary.
- Cumulative 2017 Tech, telecom, culture corner, & finance terms. That’s 8 Special Issues on these 4 sub-topics. 4 topics X 2 languages = 8 Special Issues
- Special subtopic editions such as (i) Industry names in Chinese, (ii) software terms, (iii) chemicals, (iv) banking terms, (v) stocks, (vi) central banker terms - a catch all for finance terms.
The point of it All
The point of all this social media activity is to raise my professional profile. My 2017 target is a Klout Score of 63+. My Klout score dropped to 55.53 on 30 December 2017. On 30 November 2017 the score was 58.68.
In what I still find odd is that my Kred score, a second social media influence measurement too, continued to increased in December 2017 to 703/6
2017 KPI Targets
Goals
- Monthly 20,001+ Twitter Impressions
- Grow Twitter followers to 600+ while increasing the ratio of Followers-to-Following from 1.611.
- Monthly 2,001+ impressions for the Tech Telecom Marketing & Finance blogger
- Continue the 1 or more Instagram posts/day. Along with the Non-KPI of hitting 2K followers on Instagram during 2017. To reach such a goal around 2 accounts/day would need to follow me.
- Create & post on YouTube 10 East Asian Language learning videos.
- Create & post on YouTube 10 Botanical and/or Art Exhibition videos.
- Create & post on YouTube 10 Telecommunication business themed videos.
- Create & post on Blogger & LinkedIn 10 Tech-Telecom-Marketing-Finance.
- Reach a Klout score of 63 during 2017. A non-KPI is to track my kred score along with the Klout score and what the correlation.
2017 Monthly Targets
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Jan
|
Feb
|
Mar
|
Apr
|
May
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Jun
|
Jul
|
Aug
|
Sep
|
Oct
|
Nov
|
Dec
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20K+ Tweet Impressions
|
21.1K
|
24.9K
|
17.8K
|
14.8K
|
16.1K
|
17.2K
|
20.6K
|
22.6K
|
15.0K
|
11.1K
|
9.2K
|
15.4K
|
Twitter Followers
(600+) |
460
|
490
|
501
|
513
|
528
|
536
|
558
|
556
|
561
|
566
|
580
|
597
|
Twitter Followers::Followed
(>1.611) |
1.64
|
1.63
|
1.64
|
1.64
|
1.70
|
1.75
|
1.73
|
1.78
|
1.72
|
1.76
|
1.71
|
1.71
|
Blog 2K+ Impressions
|
2,429
|
2,308
|
2,324
|
4,338
|
2,552
|
1,275
|
1,637
|
1,827
|
1,382
|
1,182
|
951
|
1,607
|
Instagram 1 or more posts/day
|
OK
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OK
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OK
|
OK
|
OK
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OK
|
OK
|
OK
|
OK
|
OK
|
OK
|
OK
|
Klout Score (Target: 63)
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62.12
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62.71
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63.04
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62.78
|
61.33
|
60.49
|
57.81
|
56.33
|
61.51
|
61.34
|
58.68
|
55.53
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Kred Score
|
667/6
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673/6
|
679/6
|
682/6
|
686/6
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690/6
|
693/6
|
696/6
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698/6
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699/6
|
700/6
|
703/6
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2017 Cumulative Targets
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1
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2
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3
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4
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5
|
6
|
7
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8
|
9
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10
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10 East Asian Language
learning videos
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10 Botanical and/or
Art Exhibition videos
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10 Telecommunication business
Themed videos
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Blogger & LinkedIn 10
Tech-Telecom-Marketing-Finance
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Results
- Miss. Average monthly twitter impressions was 17.15K. For 2018, I will target 17.2K impressions/month.
- Very Near Miss. My Twitter account missed accumulating the targeted 600+ followers by 3. For year end 2018, I’ll target 700 followers with a follower::following ratio of 1.8, which implies a Following target of 388.9.
- Near Miss… sort of. The target of 2,001+ monthly impressions was surpassed in the first 5 months of 2017. The monthly average was 1,984 impressions For 2018, I’ll shoot for 2,000 impressions/month.
- Hit. I kept up a pace of at least 3 postings every 2 days throughout 2017 and surpassed the 2,000 follower non-KPI by over 300 accounts.
- Complete Miss
- Complete Miss
- Complete Miss
- Complete Miss - The 2018 targets will revised to just 10 video posting on any topics and 4 non-vocabulary Tech Telecom & Finance postings.
- Miss. I managed a Klout score above 63 for about 4 days in March 2017 before the score collapsed. The non-KPI based on my Kred score increased each month of 2017 from an 667 to 703.
Follow Me At
A few more links
- Last Chinese Tech, Telecom, and Finance Terms blog entry posted in December 2017
- Last Japanese Tech, Telecom, and Finance Terms blog entry posted in December 2017
- Last 2015 non-vocabulary building Tech, Telecoms, and Finance post
- Me & Social Media - November 2017
- Last Video Posting
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