Social Media & Me - June 2017
June 2017’s results for social media were mostly poor with the contributing factor of losing access to my Google account for 2 weeks.
The bullet pointed highlights are
- Twitter impressions missed their target
- Blogger impressions reached their target
- The 2017 Klout target plunged to 60.01 before beginning an unsatisfactory upswing towards the end of the month.
The other measure of influence -- how well I provide a platform for advertisers, I see that my life-long Adsense earnings remained unchanged at US$11.31.
June 2017 began with 528 followers and ended with 536 followers. At month end I was following 306 accounts. 71 tweets June 2017 tweets generated 17.2 K impressions.
Tweet Categories
Japanese & Chinese Terminology Tweets
Between now and the 6th wave of language e-flashcards I will not seek another string of consecutive days for flashcard tweets. The focus will be on creating a new card, tweeting it, and prepending the tweet to the 6th wave’s list in order to bring about the 6th wave earlier in 2017.
The 6th wave is presently schedule to begin 15 December 2017 and continue through the nearly the end of February 2018.
The tweets of pre-existing materials are scheduled to repeat in 2018, 2019, and 2020. New 2017 material will repeat in 2018-2021.
The size of my Instagram following grew to 2,121 from 2,062. A net gain of 59 followers during June. My feed had least 3 posts every 2 days over the month.
YouTube
Blogger
Comparison Period
|
Visits
|
Change in Site Visits
|
Last Month
|
2,552
|
-50.0%
|
Same Month 1 year ago
|
2,400
|
-46.9%
|
Same Month 2 years ago
|
830
|
53.6%
|
During the month I was locked out of my Google account, which restricted my ability to post. I managed to post just once.
The point of it All
The point of all this social media activity is to raise my professional profile. My 2017 target of a Klout Score of 63+. My score began at 61.33 at the start of June, fell to 60.01, and then climbed to 60.49
While my Klout score fell my kred scores rose to an influence of 690 and a outreach of 6. June 2017 is the second straight month where my kred scepter increased while my klout score fell.
While this is only 2 data points, it does indicate that the two Social Media influence measuring sites don’t map the same factors.
2017 KPI Targets
- Monthly 20,001+ Twitter Impressions
- Grow Twitter followers to 600+ while increasing the ratio of Followers-to-Following from 1.611.
- Monthly 2,001+ impressions for the Tech Telecom Marketing & Finance blogger
- Continue the 1 or more Instagram posts/day. Along with the Non-KPI of hitting 2K followers on Instagram during 2017. To reach such a goal around 2 accounts/day would need to follow me.
- Create & post on YouTube 10 East Asian Language learning videos.
- Create & post on YouTube 10 Botanical and/or Art Exhibition videos.
- Create & post on YouTube 10 Telecommunication business themed videos.
- Create & post on Blogger & LinkedIn 10 Tech-Telecom-Marketing-Finance.
- Reach a Klout score of 63 during 2017. A non-KPI is to track my kred score along with the Klout score and what the correlation.
2017 Monthly Targets
|
Jan
|
Feb
|
Mar
|
Apr
|
May
|
Jun
|
Jul
|
Aug
|
Sep
|
Oct
|
Nov
|
Dec
|
20K Tweet Impressions
|
21.1K
|
24.9K
|
17.8K
|
14.8K
|
16.1K
|
17.2K
| ||||||
Twitter Followers
(600+) |
460
|
490
|
501
|
513
|
528
|
536
| ||||||
Twitter Followers::Followed
(>1.611) |
1.64
|
1.63
|
1.64
|
1.64
|
1.70
|
1.75
| ||||||
Blog 2K+ Impressions
|
2,429
|
2,308
|
2,324
|
4,338
|
2,552
|
1,275
| ||||||
Instagram 1 or more posts/day
|
OK
|
OK
|
OK
|
OK
|
OK
|
OK
| ||||||
Klout Score (Target: 63)
|
62.12
|
62.71
|
63.04
|
62.78
|
61.33
|
60.49
| ||||||
Kred Score
|
667/6
|
673/6
|
679/6
|
682/6
|
686/6
|
690/6
| ||||||
2017 Cumulative Targets
|
1
|
2
|
3
|
4
|
5
|
6
|
7
|
8
|
9
|
10
| ||
10 East Asian Language
learning videos
| ||||||||||||
10 Botanical and/or
Art Exhibition videos
| ||||||||||||
10 Telecommunication business
Themed videos
| ||||||||||||
Blogger & LinkedIn 10
Tech-Telecom-Marketing-Finance
|
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