Social Media & Me - April 2017
Using a number of hits as a quantifier April 2017’s results were mixed
- Twitter impressions missed their target
- Blogger impressions reached their target and was the most impressions I ever received by my blog in one month
- Reached the 2017 Klout target for a several days.
The other measure of influence -- how well I provide a platform for advertisers, I see that my life-long Adsense earnings have grown to US$11.30.
April 2017 began with 504 followers and ended with 513 followers. At month end I was following 312 accounts. 66 April 2017 tweets generated 14.8K impressions.
Tweet Categories
Japanese & Chinese Terminology Tweets
A 5th wave of Japanese & Chinese tweets will begin in no sooner than 1 June 2017. The 5th waves duration is dependent on how many language word images I can create to create a consecutive set of days.
The 6th wave is presently schedule to begin 19 December 2017 and continue through the nearly the end of February 2018.
The tweets of pre-existing materials are scheduled to repeat in 2018, 2019, and 2020. New material will repeat in 2018-2021.
The size of my Instagram following grew to 1,944 from 1,533 with at least 3 posts every 2 days over April 2017.
I’m still flabbergasted that the growth is all organic - contains no marketing or promotion efforts or follow-backs. In short, I conclude that the quality of the content and the consistent delivery of content is driving the growth in followers.
YouTube
Nothing was done for YouTube during the month.
Blogger
Comparison Period
|
Visits
|
Change in Site Visits
|
Last Month
|
2,308
|
+88.0%
|
Same Month 1 year ago
|
2,470
|
+77.7%
|
Same Month 2 years ago
|
1,296
|
+238.6%
|
The point of it All
The point of all this social media activity is to raise my professional profile. My 2017 target of a Klout Score of 63+ was reached and held for 2 days. My score began at 62.71 climbed to 63.26 and ended the month at 62.78. This should be correlated month ending kred score was an influence of 682 and a outreach of 6.
2017 KPI Targets
- Monthly 20,001+ Twitter Impressions
- Grow Twitter followers to 600+ while increasing the ratio of Followers-to-Following from 1.611.
- Monthly 2,001+ impressions for the Tech Telecom Marketing & Finance blogger
- Continue the 1 or more Instagram posts/day. Along with the Non-KPI of hitting 2K followers on Instagram during 2017. To reach such a goal around 2 accounts/day would need to follow me.
- Create & post on YouTube 10 East Asian Language learning videos.
- Create & post on YouTube 10 Botanical and/or Art Exhibition videos.
- Create & post on YouTube 10 Telecommunication business themed videos.
- Create & post on Blogger & LinkedIn 10 Tech-Telecom-Marketing-Finance.
- Reach a Klout score of 63 during 2017. A non-KPI is to track my kred score along with the Klout score and what the correlation.
2017 Monthly Targets
|
Jan
|
Feb
|
Mar
|
Apr
|
May
|
Jun
|
Jul
|
Aug
|
Sep
|
Oct
|
Nov
|
Dec
|
20K Tweet Impressions
|
21.1K
|
24.9K
|
14.8K
| |||||||||
Twitter Followers
(600+) |
460
|
490
|
513
| |||||||||
Twitter Followers::Followed
(>1.611) |
1.64
|
1.63
|
1.64
| |||||||||
Blog 2K+ Impressions
|
2,429
|
2,308
|
4,338
| |||||||||
Instagram 1 or more posts/day
|
OK
|
OK
|
OK
| |||||||||
Klout Score (Target: 63)
|
62.12
|
62.71
|
62.78
| |||||||||
Kred Score
|
667/6
|
673/6
|
682/6
| |||||||||
2017 Cumulative Targets
|
1
|
2
|
3
|
4
|
5
|
6
|
7
|
8
|
9
|
10
| ||
10 East Asian Language
learning videos
| ||||||||||||
10 Botanical and/or
Art Exhibition videos
| ||||||||||||
10 Telecommunication business
Themed videos
| ||||||||||||
Blogger & LinkedIn 10
Tech-Telecom-Marketing-Finance
|
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