Social Media & Me - March 2017
Using a number of hits as a quantifier the March 2017 was a partial non-success.
- Twitter impressions missed their
- Blogger impressions reached their target.
- Reached the 2017 influence target only on the last day of the month
The other measure of influence -- how well I provide a platform for advertisers, I see that my life-long Adsense earnings have grown to US$10.72.
February 2017 began with 490 followers and ended with 501 followers. At month end I was following 305 accounts. 90 March tweets generated 17.8K impressions.
Tweet Categories
Japanese & Chinese Terminology Tweets
Along with the completion of the 4th wave of Chinese & Japanese language vocabulary flashcards tweets in early March, the number of visits to my blog fell. Until I began tweeting out some more flashcards towards the end of the month. This was followed by a large increase in the number of blog visits in the last week of the month. Although, it may be that the blog had new content or posting the availability of a new blog posting on LinkedIn, that may have been the the driver of visits.
However, the result is a replan of how I will tweet out vocabulary flashcards.
- The new plan is to make flashcards as see fit and tweet them.
- Schedule a second appearance 90-days later of the flashcard.
- Add the new vocabulary flashcard to the 6th wave. The time between the second tweeting and the flashcards introduction into the 6th wave must be at least 90 days.
- Use crowdfireapp.com to schedule annual reappearances of the flashcard. New 2017 flashcards are scheduled for 2018, 2019, 2020, and 2021.
The 6th wave is presently schedule to begin 27 December 2017 and continue through 24 February 2018.
The size of my Instagram following grew to 1,713 from 1,533 at the end of February. Outside of being consistent in my content and daily posting of 1, 2, or 3 posts each day, I’m at a loss to explain why I have attracted what feels like a large following.
YouTube
My first East Asian Language video was published in February and features Chinese Industry names that include the character 业.
Blogger
Comparison Period
|
Visits
|
Change in Site Visits
|
Last Month
|
2,308
|
0.6%
|
Same Month 1 year ago
|
2,542
|
+9.4%
|
Same Month 2 years ago
|
1,493
|
+155.6%
|
The point of it All
The point of all this social media activity is to raise my professional profile. My 2017 target of a Klout Score of 63+ was reached and held for 1 day. My score began at 62.71 climbed to 63.04 at the end of the month. This should be correlated month ending kred score was an influence of 679 and a outreach of 6.
The Month’s Hyperlinks clicks to my LinkedIn profile
The number of Instagram clicks are very small with the leading origins of clicks coming from the U.S., followed by Japan. The quantity of clicks from my Twitter profile URL is a reasonable number with the U.S. as the origin for over 90% of my the clicks with France as the second place originator by quantity.
2017 KPI Targets
- Monthly 20,001+ Twitter Impressions
- Grow Twitter followers to 600+ while increasing the ratio of Followers-to-Following from 1.611.
- Monthly 2,001+ impressions for the Tech Telecom Marketing & Finance blogger
- Continue the 1 or more Instagram posts/day. Along with the Non-KPI of hitting 2K followers on Instagram during 2017. To reach such a goal around 2 accounts/day would need to follow me.
- Create & post on YouTube 10 East Asian Language learning videos.
- Create & post on YouTube 10 Botanical and/or Art Exhibition videos.
- Create & post on YouTube 10 Telecommunication business themed videos.
- Create & post on Blogger & LinkedIn 10 Tech-Telecom-Marketing-Finance.
- Reach a Klout score of 63 during 2017. A non-KPI is to track my kred score along with the Klout score and what the correlation.
2017 Monthly Targets
|
Jan
|
Feb
|
Mar
|
Apr
|
May
|
Jun
|
Jul
|
Aug
|
Sep
|
Oct
|
Nov
|
Dec
|
20K Tweet Impressions
|
21.1K
|
24.9K
|
17.8K
| |||||||||
Twitter Followers
(600+) |
460
|
490
|
501
| |||||||||
Twitter Followers::Followed
(>1.611) |
1.64
|
1.63
|
1.64
| |||||||||
Blog 2K+ Impressions
|
2,429
|
2,308
|
2,324
| |||||||||
Instagram 1 or more posts/day
|
OK
|
OK
|
OK
| |||||||||
Klout Score (Target: 63)
|
62.12
|
62.71
|
63.04
| |||||||||
Kred Score
|
667/6
|
673/6
|
679/6
| |||||||||
2017 Cumulative Targets
|
1
|
2
|
3
|
4
|
5
|
6
|
7
|
8
|
9
|
10
| ||
10 East Asian Language
learning videos
| ||||||||||||
10 Botanical and/or
Art Exhibition videos
| ||||||||||||
10 Telecommunication business
Themed videos
| ||||||||||||
Blogger & LinkedIn 10
Tech-Telecom-Marketing-Finance
|
Follow Me At
A few more links
- Last Chinese Tech, Telecom, and Finance Terms blog entry posted in January 2017
- Last Japanese Tech, Telecom, and Finance Terms blog entry posted in January 2017
- Me & Social Media - January 2017
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